Optimize

Nurturing customer relationships is at the center of the Inbound strategy. A CRM centralizes their data and automate various tasks to optimize productivity. More than a selling tool, it is at the heart of your growth.

The optimization of processes is a crucial step to have a successful company. They must be fluid, tested and repeatable to maximize your customer and employee experience.

Keeping your team’s knowledge up to date promotes their autonomy. With proper training and tools, your company will save precious time through their processes’ automation.

Your website must be shaped for your target. The information, the structure, and CTA’s locations are major factors in its conception. It is the point of entry to your brand and has to be both inviting and easy to use.

The automation of your website generates more quality leads. Sale processes become more efficient by ensuring that you can engage the right person at the right time.

You can engage your target at different sale stages. Automated processes allow you to adapt to their rhythm and retarget them if needed. You can then maintain a healthy relationship by ensuring that you stay relevant at all time.

A persona, built through data, beliefs, interests and other defining characteristics, is the core of your target. Understanding who’s your ideal client allows you to adjust your product or service offer and engage him or her on a personal level.

Developing an Inbound strategy focused on attracting, engaging and delighting accelerates lead generation. In order to get there, you need to put together an environment where your personas can flourish.

Rich and meaningful content grants you the chance to engage with your target and exchange value. As time goes by, some of them will even go as far as promoting your brand for you.